In short: Claim it, then finish it. Say your name the same way everywhere. Photos, every week. Reviews: ask, answer, repeat. Put your menu on your site as real text. Use posts and updates.
Claim it, then finish it
An unclaimed or half finished Business Profile is a missed table. Fill in every field: categories, attributes, hours, menu link, photos and a description written for humans.
Say your name the same way everywhere
Your restaurant name, address and phone number should match exactly across your website, Google, Yelp, delivery apps and social. Small differences confuse search engines more than you'd think.
Photos, every week
Profiles with regular fresh photos tend to get more clicks and direction requests. Food, space, staff, the queue on a Friday. Keep it real and keep it coming.
Reviews: ask, answer, repeat
Ask happy customers at the right moment, reply to every review with a real human voice, and handle bad ones calmly. Recency and responses both matter.
Put your menu on your site as real text
A PDF or photo menu is hard for search engines to read. A simple text menu on your website helps you show up when someone searches for the dish, not just the restaurant.
Use posts and updates
Specials, events and new dishes posted to your profile keep it active and give people one more reason to pick you tonight.